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Apple Pay tests ‘order ahead’ for drinks at music festivals


Apple Pay tests ‘order ahead’ for drinks at music festivals – TechCrunch

Apple is fixing one of the worst parts of the concert experience: waiting in line for a beer while you miss your favorite song. Last week’s BottleRock music festival near San Francisco was the first to try a new “order ahead with Apple Pay” feature that Apple hopes to bring to more events. You just open the festival’s app, select the closest concession stand, choose your drinks, Apple Pay with your face or fingerprint and pick up the beverages at a dedicated window with no queue.

Check out our demo video below.

BottleRock’s upscale wine and oldies music fest, 100 miles from the tech giant’s headquarters, has become a testbed for Apple Pay. Last year, every concession stand got equipped with the Square’s Apple Pay-ready point of sale system and special fast lanes for customers who used it instead of cash or credit card. Thirty percent of all transactions at BottleRock were made with Apple Pay, according to an Apple spokesperson, proving people wanted a faster way to get back to the show.

With order ahead, your drinks are ready for pick up so you don’t even have to break your dance stride. Having gone to 14 Coachellas, I’d learned to forego booze rather than risk losing my friends or a chance to hear that hit single while stewing in the beer garden lines. But Apple Pay powered the best concert commerce experience I’ve had yet. I’m sure I’m not the only one who knocked back a few more drinks last weekend because it was so convenient.

That’s why I foresee music festivals jumping at the chance to integrate into their apps order ahead with Apple Pay. They and their vendors will see more sales, while attendees see more music. Meanwhile, it’s a smart way for Apple to reach a juicy demographic. Apple Pay is especially helpful when you’re in a rush, but festival goers will return home more likely to use it day-to-day.

Often times, music festival tech, like friend-finding apps and location-based alerts, can interrupt the moment. Apple Pay succeeds here by fading away, keeping you in harmony with the present.


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BottleRock’s upscale wine and oldies music fest, 100 miles from the tech giant’s headquarters, has become a testbed for Apple Pay. Last year, every concession stand got equipped with the Square’s Apple Pay-ready point of sale system and special fast lanes for customers who used it instead of cash or credit card. Thirty percent of all transactions at BottleRock were made with Apple Pay, according to an Apple spokesperson, proving people wanted a faster way to get back to the show.n

""n

With order ahead, your drinks are ready for pick up so you don’t even have to break your dance stride. Having gone to 14 Coachellas, I’d learned to forego booze rather than risk losing my friends or a chance to hear that hit single while stewing in the beer garden lines. But Apple Pay powered the best concert commerce experience I’ve had yet. I’m sure I’m not the only one who knocked back a few more drinks last weekend because it was so convenient.n

That’s why I foresee music festivals jumping at the chance to integrate into their apps order ahead with Apple Pay. They and their vendors will see more sales, while attendees see more music. Meanwhile, it’s a smart way for Apple to reach a juicy demographic. Apple Pay is especially helpful when you’re in a rush, but festival goers will return home more likely to use it day-to-day.n

Often times, music festival tech, like friend-finding apps and location-based alerts, can interrupt the moment. Apple Pay succeeds here by fading away, keeping you in harmony with the present.n”,”protected”:false},”excerpt”:”rendered”:”

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Josh Constine is a technology journalist who specializes in deep analysis of social products. He is currently an Editor-At-Large for TechCrunch.nn

Previously, Constine was the Lead Writer of Inside Facebook, where he covered Facebook product changes, privacy, ads, ecommerce, games, and music technology.nn

Constine graduated from Stanford University in 2009 with a Master’s degree in Cybersociology, examining the influence of technology on social interaction. He researched the impact of privacy controls on the socialization of children, meme popularity cycles, and what influences the click through rate of links posted to Twitter.nn

Constine also received a Bachelor of Arts degree with honors from Stanford University in 2007, with a concentration in Social Psychology & Interpersonal Processes.nn

Josh Constine is an experienced public speaker, and has moderated over 100 on-stage interviews in 13 countries with leaders including Facebook CEO Mark Zuckerberg, whistleblower Edward Snowden (via on-stage video conference), and U.S. Senator Cory Booker. He’s been quoted by The Wall Street Journal, CNN Money, The Atlantic, BBC World Magazine, Slate, and more, plus has been featured on television on Good Morning, America, China Central Television, and Fox News. Constine is available for speaking gigs. Constine is ranked as the #1 most cited tech journalist on prestigious news aggregator Techmeme.nn

[Disclosures: Josh Constine advised a college friend’s social location-sharing startup codenamed ‘Signal’ that was based in San Francisco before dissolving in 2015. This advising role was cleared with AOL and TechCrunch’s editors. Constine’s cousin Darren Lachtman is the founder of Niche, which connects social media stars to sponsorships from brands, and was acquired by Twitter. Constine has personal relationships stemming from college housing with founders at Skybox Imaging (now Terra Bella), Hustle, Snapchat, and Robinhood. Constine occasionally does paid speaking engagements at conferences funded by companies he does not cover. Constine owns a small position in Ethereum and Bitcoin cryptocurrencies.]”,”cbAvatar”:”https://crunchbase-production-res.cloudinary.com/image/upload/h_216,w_216,c_fit/v1415412437/xje35licfau9iewxnf44.png”,”twitter”:”joshconstine”,”_links”:”self”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users/1603003″],”collection”:[“href”:”https://techcrunch.com/wp-json/tc/v1/users”]],”author”:[“id”:1603003,”name”:”Josh Constine”,”url”:””,”description”:””,”link”:”https://techcrunch.com/author/josh-constine/”,”slug”:”josh-constine”,”avatar_urls”:”24″:”https://secure.gravatar.com/avatar/fd3b857e7f0024396cdbd36c4c102a5d?s=24&d=identicon&r=g”,”48″:”https://secure.gravatar.com/avatar/fd3b857e7f0024396cdbd36c4c102a5d?s=48&d=identicon&r=g”,”96″:”https://secure.gravatar.com/avatar/fd3b857e7f0024396cdbd36c4c102a5d?s=96&d=identicon&r=g”,”links”:”homepage”:”http://about.me/joshconstine”,”facebook”:”http://www.facebook.com/JoshConstine”,”twitter”:”https://twitter.com/joshconstine”,”linkedin”:”https://www.linkedin.com/in/joshconstine/”,”crunchbase”:”https://www.crunchbase.com/person/josh-constine”,”position”:”Editor-At-Large”,”cbDescription”:”

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Previously, Constine was the Lead Writer of Inside Facebook, where he covered Facebook product changes, privacy, ads, ecommerce, games, and music technology.nn

Constine graduated from Stanford University in 2009 with a Master’s degree in Cybersociology, examining the influence of technology on social interaction. He researched the impact of privacy controls on the socialization of children, meme popularity cycles, and what influences the click through rate of links posted to Twitter.nn

Constine also received a Bachelor of Arts degree with honors from Stanford University in 2007, with a concentration in Social Psychology & Interpersonal Processes.nn

Josh Constine is an experienced public speaker, and has moderated over 100 on-stage interviews in 13 countries with leaders including Facebook CEO Mark Zuckerberg, whistleblower Edward Snowden (via on-stage video conference), and U.S. Senator Cory Booker. He’s been quoted by The Wall Street Journal, CNN Money, The Atlantic, BBC World Magazine, Slate, and more, plus has been featured on television on Good Morning, America, China Central Television, and Fox News. Constine is available for speaking gigs. Constine is ranked as the #1 most cited tech journalist on prestigious news aggregator Techmeme.nn

[Disclosures: Josh Constine advised a college friend’s social location-sharing startup codenamed ‘Signal’ that was based in San Francisco before dissolving in 2015. This advising role was cleared with AOL and TechCrunch’s editors. Constine’s cousin Darren Lachtman is the founder of Niche, which connects social media stars to sponsorships from brands, and was acquired by Twitter. Constine has personal relationships stemming from college housing with founders at Skybox Imaging (now Terra Bella), Hustle, Snapchat, and Robinhood. Constine occasionally does paid speaking engagements at conferences funded by companies he does not cover. 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